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Eleni founded Asími in 2020 with a vision to create an ethical jewellery brand for women who value empowerment, self-love, self-expression, diversity and inclusivity. She encourages you to use Asími jewellery as a vessel to express your unique nature.

Sustainably and ethically handcrafted guilt free jewellery to make you feel proud wearing.
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We handcraft sustainable jewellery for women who value empowerment, self-love, self-expression, and diversity. Asími is a transparent brand, making everything by hand using recycled metals and ethically sourced stones. Jewellery to express your unique nature. Responsibly and ethically made in London.

With our sustainable in house practices and our plastic free packaging, Asími jewellery is perfect for those who prefer a more eco-concious lifestyle.