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20% Off all silver mermaid pieces, use code 'SUMMERTAIL' at the checkout. Current processing times takes 2-4 weeks to handcraft, pack and dispatch your orders. This ensures each piece gets the time and love it deserves. Thank you for your patience and supporting handmade xx
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  • Jewellery for the Ocean Dreamer…20% off all silver mermaid pieces, use code 'SUMMERTAIL' at the checkout.
    Shop now

  • The Mermaid Necklace in 9ct Gold

    Take me there

  • The Astra Necklace

    Take me there

  • The Dainty Floral Ring

    Take me there

Feel the suns warmth, the sand between your toes and the salty water on your skin and tousled hair...

20% off all silver mermaid pieces, use code 'SUMMERTAIL' at checkout.

Step 1 Choose your ethically handcrafted gift.
step 2 We handcraft your order here in our London studio. Beautifully wrap it and then post it.
Step 3 You gift timeless jewellery that has been ethically and sustainably made.
  • Step 1 Choose your ethically handcrafted gift.
  • step 2 We handcraft your order here in our London studio. Beautifully wrap it and then post it.
  • Step 3 You gift timeless jewellery that has been ethically and sustainably made.

Guilt free jewellery, made to make you feel proud wearing

Mermaid Necklace in Silver
Mermaid Necklace in Silver
from £60.00
Mermaid Ring in Silver
Mermaid Ring in Silver
£65.00
Mermaid Pearl Necklace in Silver
Mermaid Pearl Necklace in Silver
£68.00
Chunky Dome Earrings in Silver
Chunky Dome Earrings in Silver
from £47.00
Pearl Circle Studs
Pearl Circle Studs
£31.00
Gift wrapping
Gift wrapping
£5.60
Polishing Cloth
Polishing Cloth
£3.00
Molten Cuff in Silver
Molten Cuff in Silver
£48.00
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Female Founded

Eleni founded Asími in 2020 with a vision to create an ethical jewellery brand for women who value empowerment, self-love, self-expression, diversity and inclusivity. She encourages you to use Asími jewellery as a vessel to express your unique nature.

Read our Mission

Shop the look

Mermaid Necklace in 9ct Gold
Mermaid Necklace in 9ct Gold
from £380.00
Mermaid Ring in 9ct Gold
Mermaid Ring in 9ct Gold
£355.00

Sustainably and ethically handcrafted guilt free jewellery to make you feel proud wearing.

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Everyday Pieces

We handcraft sustainable jewellery for women who value empowerment, self-love, self-expression, and diversity. Asími is a transparent brand, making everything by hand using recycled metals and ethically sourced stones. Jewellery to express your unique nature. Responsibly and ethically made in London.

Read our Core Values

Made by hand, to last forever...

Mermaid Necklace in Silver
Mermaid Necklace in Silver
from £60.00
The Blossom Ring in Silver
The Blossom Ring in Silver
£46.00
Mermaid Ring in Silver
Mermaid Ring in Silver
£65.00
The Blossom Hoops In Silver
The Blossom Hoops In Silver
£54.00
Mermaid Pearl Necklace in Silver
Mermaid Pearl Necklace in Silver
£68.00
Chunky Dome Earrings in Silver
Chunky Dome Earrings in Silver
from £47.00
Astra Pendant Necklace in Silver & 9ct Gold (Available in your birthstone)
Astra Pendant Necklace in Silver & 9ct Gold (Available in your birthstone)
from £70.00
material
Gift wrapping
Gift wrapping
£5.60
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What Our Customers Are Saying...

  • The most beautifully made ring. Added a special engraving on the inside and it’s just perfect. I’m obsessed and will never be taking it off!

    Millie
  • The design is so cute and absolutely unique - I love that no necklace/pendant looks exactly alike. It fits every outfit (casual, dressy, what have you) and is great for layering with other necklaces, too. I jumped at the opportunity to order a piece with one of the new colour stones and am absolutely in love with the tanzanite - perfect for wearing with blue jeans.

    Sabine
  • I'm very happy with these beautiful blossom hoops. Excellent workmanship and a timeless style. Customer service was very good as well.

    SB
  • Love, love, love these! Such great detailing on them and they look stunning! I have had a few compliments on them already. I love the fact they're handmade by a small business too rather than mass market, so much imagination in their pieces 😍

    Stacey
  • After losing one of my favourite earrings and searching for something similar for a year or two, I happened across Eleni from Asimi on a stall outside the 02. She told me she could replicate it for me, a silver filigree drop, which was very intricate. I was a little sceptical but Eleni sent me regular updates and the result was a perfect matching pair. I am extremely pleased with my new earrings, I wear them more often now but ensure I place a rubber stopper on them, so I never lose them again. Thank you Eleni – I will cherish them.

    Maggie

  • Such a beautiful ring, sits perfectly and I love the mermaid. A piece to treasure!

    E.P
  • I love my new necklace! it's so cute, beautifully handmade, and cute packaging.

    georgia
  • So happy with this product! It’s durable, minimalist, and fits my wrist great. I was worried that it would be too big as I have smaller wrists but it’s a great fit. I love the unique shape of the cuff most! Would recommend to anyone that likes minimalist wrist wear.

    Peter

The perfect gift

With our sustainable in house practices and our plastic free packaging, Asími jewellery is perfect for those who prefer a more eco-concious lifestyle.

read our vision & mission

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